Vouchers

Today is going to be a positive musing.

I'm positive about it.

I've talked about choice before.

And so let's talk about it some more.

People think they want to choose.

And I suppose that is true.

But it's an illusion.

They want the illusion of choice.

What do I mean by that?

Well, let's use us as an example.

We live in a world of limitless choices.

But when you think about it, these choices are already curated down quite a bit.

You think you want unlimited choice, but what you really want is a good curator.

You want a small batch to choose from.

This is the ideal situation.

From infinite to just two or three.

Or one.

You get the idea.

This is why sponsorship is important.

Referrals.

Word of mouth.

I ask, when someone recommends someone, "Do you vouch for them?"

This sometimes gets a flinch, but I'm used to it.

Sure you recommend them, but do you vouch for them?

What's on them, is on you?

That sure whittles it down.

Positive about that.

I guarantee.