I Don't Think You're Ready For This Jelly

Marketing.

I wrestle with this idea.

This idea of marketing.

And marketers.

Icky.

And how, so much of their tactical "advice" seems to be manipulative.

Convincing someone they should want something.

Whether they truly want it or not.

And whether or not it would truly add any value (to the buyer).

I always market the other way.

Build it and they will come.

Marketing by not marketing.

This is the way that the experts will tell you will fail.

Because they tend to be all about the numbers.

The braggy numbers.

But here's the thing.

I think I do market.

Just want to do it my way.

You on the fence about buying?

Fine.

Fine.

Go home and think on it.

I ain't begging.

Or twisting your arm.

When I worked at a gym in my youth, we weren't given a commission for memberships. 

So there was no incentive to sign up members.

At least financially.

So I'd just show folks around.

No hard sells.

Just a true enthusiasm for what we offered.

And you know what?

I sold a lot of memberships.

You should have received a commission.

I didn't have to give them a free gimmick.

Or woo them in with introductory prices.

One flat rate.

Discount for seniors and students.

Folks appreciated that.

And that's who I wanted to serve.

Those who disliked being sold.

I closed because I didn't close.

It's always worked.

And it always will.

For some.

This is an interesting filter.

Because some people need to be hard sold.

And some appreciate the opposite.

It is manipulative in the sense that some are wooed by the intrigue of not being sold to.

Who do you want?

Too many of us focus on the numbers.

I think we should focus on the quality of who those numbers represent.

So much of life is getting the decision right once.

And choosing that choice every day of your life.

The amount of trash that becomes something "big" is probably at its all-time high.

Folks out here selling souls.

Their own and others.

But I'm just an old(ish) curmudgeon.

Ain't trying to sell sheet.

For greenbacks or salvation.

But if I was, I'd probably turn a lot of you away.

Terrible marketing, I know.

But eh, what can I say?